If you want your WordPress site to rank well in search engines like Google, you need a WordPress SEO plugin .
But… how do you choose an SEO plugin ? And which plugin do you choose?
Let’s find out with an overview of the 6 best WordPress SEO plugins. Then at the end, I’ll recommend specific plugins based on certain use cases (for example, if you’re new to SEO).
1. YOAST: The most famous SEO plugin
The Yoast SEO WordPress plugin has been around for over ten years. Over five million websites have it installed, making it one of the most popular options.
One of the best things about Yoast SEO is the ability to create and manage your XML sitemaps . It’s a lot easier than having to code your sitemap on your own, especially if you don’t have a lot of technical experience.
Yoast SEO helps you identify and avoid duplicate content so you don’t have to worry about being penalized by Google. It also offers optimized headline and meta description templates , which will make your pages more engaging in SERPs.
You can install the Yoast SEO plugin for free to access all of these features and benefits. But there is also a premium version at $89/year which gives you upgrades such as:
Page previews on different platforms
- Suggested internal links
- Redirection management options
- Support 24/7
- No advertising
At the very least, I recommend trying the free Yoast SEO plugin for WordPress.
2. Rank Math the plugin that goes up
Rank Math is one of the fastest growing WordPress plugins for good reason. They have succeeded in entering an extremely competitive market and slowly but steadily conquering a significant share of the market.
As you might expect, the plugin is extremely easy to use and features all of Yoast’s features, plus what I would consider a better implementation of Schema.
You might be surprised to learn that all of the features currently available, which is a lot compared to other plugins including Yoast and All in One SEO Pack, are currently free and will remain so. Although the team has confirmed that they are working on a premium version of the plug-in which will be released in the future.
Using the Rank Math WordPress SEO plugin makes it much easier to set up your posts, pages, and custom post types with all of the following Rich Snippet types:
- Article Rich Snippets
- Rich Snippets Course
- Extracts from the event
- Rich Snippets
- Local Business Rich Snippets
- Rich Snippets Product
- Check rich snippets
- Service Rich Snippets
- Rich snippets of software / applications
This WordPress plugin will tell you which keywords you are ranking for, as well as how many impressions you are getting for different searches. Rank Math also identifies errors that Google sees on your site. All of this information is easy to consult, read and digest.
In addition, Rank Math has features for:
- Sitemaps XML
- Rich extracts
- Internal link recommendations
- Surveillance 404
- SEO local
- SEO Image
In addition to this, you also have the option to configure other more general parameters such as the canonical URL of a page and whether you wish to not index a page.
This tool also makes it easy to preview your post on social media, including Facebook and Twitter.
3. Plugin SEO Framework
Another great option to consider is the SEO Framework plugin. I love this WordPress plugin so much because it is designed for small businesses as opposed to large businesses.
Its interface integrates naturally when integrated with WordPress, making it look like it’s supposed to be there, as opposed to looking unwelcome.
The plugin offers a colored scale, showing you exactly how to optimize each post for search engines . All you need to do is hover your cursor over the bars in the SEO column to display notes explaining how to improve certain pages. As you can see from the screenshot above, this note explains how to improve the title for SEO purposes .
Like the others, this SEO plugin allows you to quickly configure:
- Meta titles and descriptions
- Social meta information, as well as a fallback image to use when nothing else is available
- Basic diagram information
- Settings for search engine robots
- How your sitemap works
The SEO Framework plugin is free and does not contain any ads or upselling to harass you while you are working. Overall I’m happy with the performance of this SEO plugin.
4. All-in-one SEO package
The SEO All in One Pack is the second most popular SEO plugin on the market. According to WordPress.org, it is active on over 2 million sites while maintaining a 4.4-star rating on over 400 reviews.
One of the things you might like, or maybe dislike about All in One SEO Pack, is that it doesn’t have analytics features. That is, it gives you the settings you need, but it doesn’t make any suggestions on how you use them.
The SEO All in One Pack also comes with a modular approach, which means that you can activate or deactivate certain features according to your own needs.
The main functionalities are:
- Control the basic title / description format, including using variables.
- Choose the types of content to use All in One SEO Pack on.
- Sign in to the Google Search Console and other webmaster tools .
- Configure the base site-wide schema.
- Noindex certain types of content.
Finally, the SEO All in One pack offers you a feature management area where you can activate individual features. If you wish, the All in One SEO Pack can:
- Create an XML sitemap for yourself.
- Allows you to edit social metadata to control how your content looks on social media.
- Allows you to edit your .htaccess file or robots.txt file directly in your dashboard.
As the name suggests, this is another ‘all in one’ plugin for your SEO needs. One of the reasons it’s so popular is its clean, easy-to-navigate dashboard. If you have a basic blog or website, the free version will likely meet your needs. This is great for beginners, but I know a lot of advanced WordPress users who also use this plugin. It’s probably the most similar to Yoast SEO, which we talked about earlier. The biggest difference between the two plugins is in the interface and pricing options.
5. SEMrush SEO writing assistant
The SEMrush SEO Writing Assistant plugin for WordPress isn’t as widely used as some of the other plugins we’ve reviewed so far, but there is still a choice to consider.
SEMrush has one of the best online SEO toolkits available. The brand is a big name in the SEO industry, so I absolutely wanted to include their plugin on this list.
For this plugin to work, you must have an account with SEMrush, which you can register for free if you don’t have one. The free account will give you access to only one template, so you’ll probably want to upgrade to the premium plan to use this plugin.
The plugin analyzes your content and assigns you scores based on SEO friendly writing. You will see text suggestions that will explain how to improve your content for SEO purposes .
With the writing assistant, you can also add your target keywords. The plugin will offer you recommendations based on these keywords. Find on this screenshot the suggested keywords for this article:
For a good WordPress SEO plugin, other websites don’t really take advantage of the situation, definitely consider SEMrush’s SEO Copywriting Assistant.
6. Broken links checker: Broken links plugin
Google’s algorithms will penalize you for broken links. The Broken Link Checker WordPress plugin is therefore extremely valuable for your website.
If you’re anything like me, your blog content has tons of internal and outgoing links. You can control the pages on your own site, but the status of the pages on other websites is beyond your reach.
Here is an example. Say you use a quote, image, or stats from another website in one of your blog posts. But for some reason this other site got rid of that page or merged it with other content without including a redirect. You now have a broken link on your site.
The Broken Link Checker plugin will identify any broken links on your site and make it easier for you to remove, edit, or remove the problem with just a few clicks.
Not only is this great for SEO, but it’s also important in terms of UX user experience . You don’t want your website visitors to click on a link to a damaged page.
What is the best WordPress SEO plugin for you?
You certainly don’t want to install multiple SEO plugins on the same site. So how do you choose the best WordPress SEO plugin for your needs?
Well, it goes through several scenarios …
If you are new to SEO and WordPress , I recommend sticking to Yoast SEO. Despite its popularity, I don’t believe Yoast SEO is best for everyone . But what Yoast SEO does is make SEO more accessible to casual users, which is really helpful if you’re just getting your feet wet. Although we had some issues with the plugin and eventually migrated to the All in One SEO Pack, it’s very handy.
On the other hand, if you are already familiar with WordPress and SEO , then I would recommend All in One SEO Pack or The SEO Framework, installed by a web agency . While these plugins aren’t as beginner-friendly, they still give you access to all the features you’ll likely need in a lighter tool.
Finally, there is a lot to love about Rank Math . Yoast SEO is easy to use, with many unique features, such as the built-in functionality of Google Rich Snippets. The only thing to consider is its relative youth … From a pure functionality perspective, Rank Math certainly has one of the best feature lists of any SEO plugin.
Finally, do not forget the 2 additional plugins for optimizing your site . Broken links to avoid 404 errors and SEMrush SEO special writing assistant for optimized content.