Semrush : detailed overview and reveiw


Founded in 2008, Semrush is one of the most complete SEO solutions, It has established itself as one of the essential tools on the market. Its tens of thousands of monthly users are a strong signal of quality, and some SEO experts even go so far as to say that their work would not be possible without this solution! In this article, you will find the details of the main features of Semrush as well as our opinion.

Presentation of the Semrush tool, the summary:

Semrush the market leading SEO tool

Semrush is a tool that helps you optimize your website for search engines. Created in 2008 by Oleg Shchegolev and Dmitry Melnikov, it now has a very large user base – over 6 million, according to the company – and is one of the most popular SEO tools on the market today. Semrush works by giving you a lot of information, which you can use to:

  • Create new web content likely to attract traffic
  • Identify link building opportunities
  • Modify the technical aspects of your site’s content in order to achieve better search engine rankings.

For example, Semrush can give you keyword suggestions (based on the phrases you enter) that can be used as a basis for writing blog posts that might perform well in search results. It can also tell you how difficult it will be to rank for specific phrases or keywords. He also suggests websites that might be interesting to approach for backlinks. And it allows you to perform an “SEO audit” on your website to see if you can make technical improvements that will help you get, again, better results. Before detailing these different features and giving you our opinion, let’s see the different offers and prices presented by Semrush.

Offers & Prices

For the presentation of these different packages, we have taken as a basis a one-year commitment, ie 16% savings.

  • The Pro plan  is ideal for freelancers or start-ups on a budget. You will be limited to 10,000 results and to 5 projects maximum. However, you will have access to all of Semrush’s main tools.
  • The Guru package  is ideal for growing SMBs and marketing agencies. You will also have access to your historical data, a Content Marketing platform or the possibility of analyzing up to 300,000 pages.
  • The Business plan  is ideal for agencies, e-commerce projects and companies with a significant presence on the web. In addition to the Guru package, you will have access to the API, extended limits (1 million pages to crawl per month, 300 social profiles to follow or 50 PDF reports) or even the Share of voice metric.
  • Pro and Guru plans come with free trial
Plans

Focus on 5 powerful features of Semrush

Semrush is a powerful tool that will allow you to optimize your presence on the search engines. Before giving you our final opinion on Semrush, we have chosen to present you 5 powerful features of this tool:

  1. Domain Analysis

Most SEO projects start with a domain analysis. This means getting an overview of the “quality” of a domain from a purely SEO perspective. You usually do the domain analysis either for your own website – to see where SEO improvements could be made – or for a competitor’s, to see how easy or difficult it will be to outperform it in the results of research (or to find ways to do it).

You can also perform a domain analysis of a site to see if it is worth asking for a backlink from its owner. Indeed, backlinks to high quality sites that lead to your content can greatly improve your performance on search engines. It is very easy to perform domain analysis in Semrush: just enter the URL of a domain in the “Domain overview” section and you get an immediate idea of ​​its performance in the results of research.

  • An “authority score”.
  • The total number of website visitors per month
  • The total number of external links – backlinks – pointing to the site
  • The total number of keywords the website ranks on
  • Anchor text commonly used in links to the website
  • Top performing keywords
  • Advertising statistics
  • Competitor websites

Among the above indicators, the one that allows you to understand the quality of a site the most quickly is generally the “authority score”. Semrush calculates it like this:

  • Data on backlinks (the number of links)
  • Organic search data, including organic search traffic and keyword positions
  • But also data relating to website traffic (monthly visits).

Authority score was previously buried in the Semrush interface, but this metric has recently been moved to the foreground of the domain overview section, giving you an immediate idea of ​​what Semrush thinks about. one area in particular. Now, what is important to remember about these statistics is that while the majority of them are based on hard data, traffic numbers are estimates, so they are not always accurate 100%. It is best to think of Semrush traffic statistics as an indicator of the popularity of the site, which will help you put your site in perspective against those of your competitors or identify sites that are worth approaching for backlinks.

positioning chart

Particularly worth mentioning is the “Competitor Positioning Map” which allows you to see, at a glance, where a particular site is in a particular market and how well it is up against its competition.

2. Keyword research

Keyword research generally focuses on:

  • Establish how many people are searching for a particular keyword
  • Establish the ranking difficulty for a particular keyword
  • Find out who is already ranked for this keyword
  • Get suggestions for other keywords.

Semrush makes it very easy for you to find all of the above information. You just need to enter a keyword in the “Keyword overview” tool and you will immediately see:

  • The number of searches per month for this keyword on Google
  • Its “difficulty” score to rank above
  • A list of sites that are ranked for that keyword.

In our opinion, one of the most important measurements given by Semrush is the keyword difficulty score (top left). Semrush uses a percentage to indicate this – a higher percentage indicating that it will be more difficult to rank for a particular keyword. To get keyword suggestions based on what you entered, you should use SEMrush’s “Keyword Magic” option. It provides you with a list of keywords related to what you’ve entered, along with filters that you can use to sort them. Overall, Semrush’s Keyword Difficulty Tool gives you all the key information you need to make decisions on which keywords to target.

3. SEO position tracking

Tracking your SEO positions is the process of monitoring your website’s performance in the search engines for a particular keyword. It’s easy to set up in Semrush – you go to the position tracking section, you enter a domain name and the keyword (s) you want to track, and you get a report. showing how your site is currently ranking for those keywords. Over time, and as more and more data from your site comes into Semrush, you will be able to track the progress of your work to get better rankings for the phrases you choose. You can also enter data from competing sites, which allows you to compare (again, over time) the performance of your site for the keywords chosen with those of your competitors. Finally, you will receive regular email updates on the progress of your position tracking.

4. Analysis of backlinks

Semrush’s “Backlink Analyzes” section allows you to enter a domain name and display a list of all the backlinks it can find. You can also use this section to view:

  • The anchor text used for each backlink
  • Number of links in .com, .org, .gouv etc.
  • Information on the IP addresses of backlinks.

All the information is presented in a very clear way and allows you to see when a domain has gained or lost a backlink, as well as the value of the links in question. You can use this information to improve your own SEO efforts, or gain insight into a competitor’s.

The accuracy of Semrush’s backlink analysis depends of course on the size and quality of its link database. At the time of writing, Semrush claims to have 37.2 billion links in its database, which, if correct, far more than competitors like Majestic, which claims 9.2 billion, and Ahrefs, which claims 25 billion. If these numbers are correct, then the Semrush link database is larger than those of its main competitors, which means that in theory you should get more comprehensive data on your backlinks.

5. Site audit

Another extremely useful thing about Semrush is its site auditing feature. During a website audit, Semrush looks for issues that could negatively affect your search engine rankings, including:

  • Content that loads slowly
  • Duplicate content
  • SSL certificate issues
  • Overuse of keywords.

This Semrush audit feature analyzes your entire website and gives you practical advice to improve each page (in order of priority). These tips may include suggestions on:

  • Keywords to add
  • Steps you can take to make a page appear as a  Google featured snippet
  • How to improve your texts and meta descriptions
  • Websites to contact for backlinks
  • Content length
  • Internal linking strategies
  • And much more.

Another great thing about Semrush’s site audit feature is that it not only tells you what to do, but also why you should. A “Why should I do this” link accompanies each suggestion and, when clicked, very clearly explains the rationale behind each recommendation. You can learn a lot about SEO by just reading these tips.

Advantages and disadvantages of Semrush

All in all, Semrush is a really solid tool that gives you all the key data you will need for a successful SEO project. However, like all tools, it also has a few weak points. Before giving you our opinion on Semrush, here is a list of these main pros and cons:

Semrush Benefits

  • Almost everyone agrees that Semrush is a relatively easy to use tool.
  • Domain analysis is particularly easy to do with Semrush – you get everything you need in one place, clearly presented.
  • Although it provides a large amount of data, Semrush’s interface is logically laid out; and data graphics make it easy to understand the numbers in front of you.
  • Semrush’s link building feature, which has CRM-like features to help you market yourself, is superb.
  • Its site audit feature gives you an easy-to-follow set of instructions on how to make concrete improvements to the technical and SEO aspects of your site.
    In addition to organic search data, Semrush also provides you with lots of PPC data.
  • For customer service, three channels are available: phone, chat and email.
  • A 14-day free trial is available.

Semrush Cons

  • Semrush only provides data for one search engine, Google – some competing tools like Ahrefs , provide data from several other search engines.
  • Semrush plans only come with one user account, and purchasing additional access is expensive.
  • Some key features are only available as part of “projects” and Semrush limits the number of projects you can run simultaneously.
  • Some competitive analysis features cost an additional $ 200 per month.
  • The free trial, while useful, requires you to enter your credit card details before you can access it.
  • As Semrush’s interface is not “responsive”, it is difficult to use the tool on a mobile device.

final thouths on Semrush

In conclusion of this this article, here is our review of Semrush. Know that, overall, it is good, even very good! Indeed, Semrush is a very complete tool that will allow you to obtain a huge amount of information about your website. Semrush will give you advice and opinions on the important points to improve but also very precise data on your competitors. The small weak point of this tool is its price. If you want to use Semrush for your business, you will have to spend several tens of dollars per month. On the one hand, such a powerful tool is necessarily somewhat expensive and it will also allow you to position yourself higher against your competitors.

sam lak

Finding passion in internet research that makes an impact.

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