10 free SEO tools for SMEs and the self-employed

Please note: this list can only be used on an individual basis, by entrepreneurs interested in SEO for their own site.

They are not efficient enough to consider them as professional tools, used by SEO experts, that have much greater analysis capacities in terms of number of sites and settings.

1. Pingdom: display speed analysis

Site speed analysis

Here is a crawler whose free version will suffice for an entrepreneur stung by web SEO.

If Google delivers its tool which gives an index and not a speed expressed in unit of time ( testmysite.withgoogle.com )

I much prefer Pingdom because it works all the time.

We will weigh its results since the tests are carried out on servers located in New York and other distant places, but we will take the recommendations given seriously. precise and very useful.

Pingdom:  https://tools.pingdom.com/

2. Screaming frog

It is a very powerful crawler which is presented as a software to download, the free version is limited to 500 URLs – sufficient for many sites -.

The crawl is obtained in a few seconds, it

  • reports redirects and broken links,
  • highlights metadata,
  • review the robots.txt,
  • audit the hreflang,
  • show duplicate pages
  • generates a map.xml site ready for google search console

The handling is not the most user-friendly and the reports are delivered on austere spreadsheets, however the crawl is among the best there is.


3. Google search console (formerly Google Webmaster Tools)

I should have started with him. It is the mandatory tool, which is all too absent from many SME and independent websites.

Create your access via your Google account, paste the validation code provided in your <head> and wait a month for it to completely crawl your site.

Then, monitor THE HEALTH of your site with tools that give real advice, you will notice that it gives pride of place to microdatas . (Would that be important?)

  • Structured data with their validation and errors
  • Enriched card present or not
  • Data tagging
  • Duplicate mit description tags
  • Duplicate title tags
  • AMP version present, validated or not
  • Mobile ergonomics
  • Indexation
  • Blocked pages
  • A module for removing URLs
  • Exploration errors
  • Pages not found
  • What to submit your sitemap.xml

It is not perfect, It sometimes mentions errors when Its own checking tools cannot find them. Indeed, beyond the analysis provided, verification tools are made available …

If your score was 100% clean at GSC, that would already be good for your site …

4. Backlink watch, a basic link explorer

Swis Army

For a general and stripped-down view of the links pointing to a site, all you have to do is enter the URL of a site in the only field on the home page, then let it grow.

You get a very clean list of links, which hardly collects the URLs that point to the site. It’s better than nothing, you can spy on your competition and find inspiration… Especially if you copy-paste the list into an Excel table to sort them.

The page offers other tools that redirect you to the very pro Semrush, which is not free (My favorite in the Swiss Army knife category of SEO).

The BacklinkWatch site also offers the purchase of links at a low price (15 under the link yes $ 0.15 promising ADs of 40 and more), which you should not do under any circumstances, I will have warned you. (Haven’t you heard of Penguin?)


5. Semantic analysis and keyword density

You’ve probably read loads of SEO tips on keyword density, and there are still plenty of urban legends on the subject. No comment !

In the category of awesome, little-known and free tools, here’s a text analyzer that checks the keyword density of your texts, but weights its results based on the emphases applied to the vocabulary.


Result, your text, after analysis, displays repetition percentages not based on the number of times they are present, but also according to the HTML code that surrounds them.
Logical, haven’t you been told that the keywords placed in <H1> weigh more than lost in a paragraph …

You can use Alyze.com for fine checks. It is a unique semantic analyzer, very old and which has evolved a lot. Admittedly its interface is a little surly, but its algorithm has no equivalent.

It also has an image analysis module that I do not know.

6. Positioning tools


One of the few free positioning verification tools! At this price it lacks a quality that can be overcome with a little patience. Searches are carried out on IP. It is your IP that makes the request to Google at the risk of grilling it if you abuse it. The solutions go through the use of proxis (subscribe to a paid service, it is useful for many other uses) or go and get your reports in slow mode (the tool then performs a request every 10 seconds [ configurable a little faster].

If you start work at night, that’s perfectly acceptable. Another gray point, the tool does not offer the export of reports … You have to cheat with a screenshot.

It is clear that the tool will only be suitable for individual use for a site that is not too addicted to its positions and for which a test every two or four weeks will be adequate, which between us is quite sufficient.


7. Analysis of the lexical fields of a page

This French tool received the “ Connected Universe Prize and the Escarboucle Gold Medal ” at the Lépine 2017 competition. Really innovative, I do not know of an equivalent to this essential monster who claims to be doing SEO writing.

Presented as an “editorial support tool that speeds up the content writing process”, it is a powerful semantic field analyzer.

From a page or a URL, it indicates the vocabulary, related to the keyword you have designated and points to expressions that should not be in the prose because they are irrelevant.


You still have to sort and take those that you can integrate to enrich your writing.

The handling is childish, the interface very nice, very intuitive, the free version does not allow you to retrieve the import.

The free analysis is less practical than the paid version, which remains affordable [1 euro analysis of a text or a URL].

Only the reports are shit, instead of giving you a classifiable CVS, the import gives you the sequence of words in bulk almost unusable. The tool only stores your analyzes for one month. Here again I tend to use screenshots… too bad.

But this tool is constantly evolving, it will probably end up offering clean and usable reports.


8. Performance report, query analysis.

The new Google search console interface

You have validated your site on search console , that’s fine. It is likely that in the last few days you have received a link to go see “the new interface, the new version”.

Keep this link, a brilliant tool is already integrated there which, by filtering, reveals to you the requests [and especially their variants] which display your site in the results, even if no click was made.

Clean interface, very user-friendly. A good use of this information should push you to enrich your texts by going in the right direction.

Go to this address while logged in to your https://search.google.com/search-console account and choose the one of your sites that you want to consult in the upper field.

Access to this link is not yet facilitated [it is missing from the current version]. It seems Google doesn’t want maximum traffic to begin with.

Take advantage of it now

9. microformats generator


A lot of website owners are blissfully ignorant of the concepts of:

  • microformat,
  • microdata,
  • Hcard and Vcard
  • data tagging

According to the techno of your site (for some like Genesis this data is present on the fundamentals) for other CMS it is the desert

Here are three microformats / microdata generators that will help you code and implement them correctly without knowing a line of code:

  • For the hcard: http://microformats.org/code/hcard/creator
  • For; data in Json (preferred by engines) and schema.org references: https://webcode.tools/microdata-generator

For peace of mind, check the taxonomy with the Google tool


10 SEMscoop


https://semscoop.com is a turnkey analytics and ready-to-use SERP analytics tool for people interested in digital marketing, bloggers, and small businesses who want to drive their queries to the top of the SERP.
It helps identify real opportunities and less competitive requests (without falling into the long tail) and create complementary intelligent content. It brings metrics like PA, DA. The free formula of the tool allows.

  •  keyword searches per day
  • 10   keyword analyzes per day
  • 50  keyword results with “metrics” per day

sam lak

Finding passion in internet research that makes an impact.

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